Splash Beverage Group’s Inks Distribution Agreement with Lohr Distributing for All Brands in Missouri

Fort Lauderdale, Florida, September 22, 2022 — McapMediaWire Splash Beverage Group, Inc. (NYSE American:SBEV) (“Splash” or the “Company”), a portfolio company of leading beverage brands, today announced an agreement with Missouri-based Lohr Distributing to distribute all Splash Beverage Group brands throughout the state of Missouri.

Founded in 1964, Lohr Distributing is the exclusive Distributor of Anheuser-Busch products for the City of St. Louis, Missouri, the headquarters of Anheuser Busch.  Offering over 200 brands of beer, 525 brands of Spirits, and 1250 brands of Wine, Lohr distributes to all licensed accounts in the state of Missouri.

Robert Nistico, Splash Beverage Group’s Chairman “We continue to execute with more distribution and retail chains. This agreement includes ALL of our brands, Tapout, SALT, Copa Di Vino and Pulpoloco.  Also keep in mind St. Louis is the home of AB ONE and Anheuser Busch of whom we have a contractual relationship with, so this is an important city and state for Splash.  Additionally, St. Louis in the top 100 largest cities in the US.  We view Missouri as the epitome of a heartland US state, and we are very happy to be partnering with Lohr Distributing to put our products in front of Missouri customers.”  Nistico added, “Remember, every time we sign a distribution deal or retail chain, we add revenue”

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About Splash Beverage Group, Inc.
Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution.

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Forward-Looking Statement
This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release.

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