British luxury car manufacturer Aston Martin Langonda has poached the former head Ferrari NV (BIT: RACE) Amedeo Felisa as its new chief executive officer who will be taking over from outgoing CEO Tobias Moers who assumed the position back in 2020.
Felisa served as the head of Ferrari between 2008 and 2016, he currently serves on Aston Martin’s board. Most recently, Felisa served as a special adviser to Silk-FAW, a joint venture between Chinese automaker FAW and American automotive engineering and design firm Silk EV.
The executive chairman and largest shareholder in Aston Martin, billionaire Lawrence Stroll, says the outgoing CEO stabilized the company when it needed immediate manufacturing attention however the company needed a new boss who will focus on the bigger picture.
“Nobody knows how to make ultra-luxury performance cars better than Amedeo. He saw the movie, he wrote the script,” said Stroll.
The company also named former Ferrari and BMW executive Roberto Fedeli as its new chief technical officer.
This managerial restructuring comes at a time when the company is seeking to catch up with its industry peers who have already entered the electric vehicle market. Aston Martin is planning to launch its first fully electric vehicle car in 2025.
