Musk Wants to Boost Twitter’s Audience Significantly

World’s richest man Elon Musk who recently acquired widely used social network Twitter Inc. (TWTR) says that he wants to expand the platform’s reach beyond the current niche to a point where most Americans use the platform. Musk made the sentiments to reports during the red carpet at the annual Met Gala in New York.

According to Musk, an important measure of success would be whether Twitter could expand its audience significantly.

Right now it’s sort of niche. I want a much bigger percentage of the country to be on it, engaging in dialogue,” said Musk.

During its recent earning reports, Twitter indicated that it has around 40 million daily active users in the United States. Musk says he wants the platform to be as broadly inclusive as possible, where ideally most of America is on it and talking and as trusted as possible.

Asked about a possible scenario where Twitter employees might start leaving the company due to the change of ownership, Musk said “It’s a free country. Certainly if anyone doesn’t feel comfortable with that, they will on their own accord go somewhere else. That’s fine.”

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