Adidas Appoints New China Head in Efforts to Revive Sales

German based designer and manufacturer of clothes, shoes and accessories Adidas AG (ETR: ADS) has appointed a new head in China as it seeks to revive sales in the world’s second largest economy.

The company has appointed Adrian Siu, as the new chief in China with immediate effect starting from March 8. The new chief will be taking over from Jason Thomas who has held the position since 2019.

Siu has previously served the company under multiple capacities including working in Hong Kong and Shanghai. Before joining Adidas, Siu was working as the chief executive officer in Chinese fashion label Cosmo Lady.

Following this managerial change, Thomas will be taking up the position of senior vice president, global franchise in Adidas. The company however failed to give a reason for this managerial restructuring but said it would give more details on the matter during its full-year earnings conference on March 9.

The company has been recording significantly declining sales in China following a boycott of Western brands by local consumers who expressed a public outrage to companies who said they would not source cotton from Xinjiang following reports of human rights abuses against Uyghur Muslims in the region.

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