Britain based communications, advertising, public relations, technology and commerce holding company WPP Plc. (LON: WPP) has launched a fresh $1.1 billion share buyback program for the year following a strong client demand which helped the company to surpass its financial estimates for last year.
For the ended 2021 financial year, the company recorded main net sales metric having increased by 12% which was on the higher end compared to the October 11% forecast by the company.
The company points out that non-communication work has also helped the pull the ad business out of a stagnation period which the sector was in even before the coronavirus set foot. Clients have been increasingly using the non-communication to build their e-commerce platforms or digitize their businesses.
“We look forward to 2022 with confidence. We are guiding to strong top-line growth, improving profitability and continued investment in our people and services,” said the company’s CEO, Mark Read.