A number of U.S states have filed an updated antitrust complaint against Alphabetic Inc. (GOOGL) the parent company of leading search engine Google. In the lawsuit, the states are accusing the company of breaking antitrust law and using forceful tactics to boost its already dominant ad business.
The company has been facing a string of lawsuits including one by the Justice Department accusing Google of monopolistic practices. The updated antitrust come as the latest onslaught of regulatory scrutiny against Google over its vices.
The updated lawsuit was filed in a federal court in New York at the end of last week, according to the lawsuit, Google has being accused of using forceful and monopolistic in its ads business as it seeks to dominate and edge out competition in online ad business.
The lawsuit alleges that Google has been using a secret program called ‘Project Bernanke’ which back in 2013 used bidding data to give its own ad-buying an added advantage over the others.