Samsung Reclaims World’s Biggest Smartphone Seller Title From Apple

South Korean consumer electronics company Samsung Electronics Co Ltd (KRX: 005930) reclaimed the position of world leading smartphone seller from its United States competitor Apple Inc. (AAPL) after accounting for 22% of global smartphone sales in the first quarter of the year.

In the first quarter ending March 31, Samsung shipped 76.5 million smartphones translating to 22% of global smartphone sales in the quarter. This resulted to a 62% rise in quarterly profit of its mobile business said the company.

Samsung attributes this quarterly performance to launching of its Galaxy S21 smartphone series which have been receiving a great reception in the customers’ base of the company.

Apple came second after shipping 52.4 million iPhones in the first quarter, this represents around 15% of all smartphones sold between January and March across the world.

Apple said its recent 5G enabled IPhone 12 which it unveiled in the fourth quarter of last year resulted to increased IPhones sales in the first quarter.

China based Xiaomi Corp (HK: 1810) came third accounting for 14% global smartphone sales in the first quarter after selling 49 million smartphones in the period. Xiaomi posted the best quarterly performance after recording a 62% quarterly sales increment.

The former number one in global smartphone sales Huawei Technologies came seventh in the first quarter. This was caused by the fallout with United States due to spying allegations which resulted to the U.S banning the company from undertaking projects in the country and even further slapping the company with sanctions.

Huawei was also banned from using Google owned smartphone operating system Android. Google event went further and blocked Android updates on Huawei smartphones.


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