IPhone manufacturer Apple Inc. (AAPL) is planning to expand its ads business according to a development first reported on Financial Times.
The tech giant is planning to expand its ad business by adding a second ad slot in the App Store search page under the suggestion section. This new ad slot is set to be rolled out by the end of next week.
This new advertising slot will give advertisers opportunity to promote their respective app across the entire network as compared to specific searches.
The company is in the process of sending prompts to IPhone users to allow applications use their data for personalized advertising. This development received massive criticism from many including fellow tech company Facebook Inc. (FB).
This announcement comes just a few days after Apple released new products into its portfolio further unveiling a purple colored IPhone 12.