Online retailer Amazon Inc. (AMZN) has injected a total of 23.10 billion rupees ($308.02 million) in its India based unit known as Amazon Seller Services. The company says the cash is set to help attract more people into online shopping in the word’s second most populated country in this time when crowding is highly discouraged.
Two months ago, Amazon’s India unit said it would be employing 50,000 workers on temporary basis to address a spike in online orders across the country.
Late March India’s Prime Minister Narendra Modi, declared a nationwide lockdown in efforts to combat rapid spreading of the deadly virus. India residents were urged to maximize on online retailers and groceries so as to minimize movements.
It’s from then when the retailer started receiving unusual high numbers of online orders pushing for intervention from the mother company.
Citing data from Tofler- a business intelligence company, Amazon Singapore contributed a significant amount of the cash to be injected in Amazon Seller Services.
In the beginning of the year, founder and CEO of Amazon Jeff Bezos, said the company intends to invest $1 billion in India by the 2025. This investment will largely be targeting more than 10 million small businesses in the country.