Leading production and media services company Netflix Inc. (NFLX) has named Bozoma Saint John as its new chief marketing officer. Bezoma will take over the office in August.
This move will for sure makes the company look better as it has added a high profile black executive to senior management a time when global protests against racial discrimination and racial inequalities are vigorously taking place.
Previously Bozoma was working in Endeavor, a talent agency where she has been serving as the head of marketing for two years now. She has also previously worked in Uber Technologies Inc. (UBER) and Apple Inc. (AAPL).
In addition to her appointment, Netflix said it would allocate either 2% of its cash holding or $100 million towards funding of organizations and institutions which support African-American families living in the United States.