U.S based manufacturer of digital media equipment Roku Inc. (ROKU) has launched the Roku Channel in Britain. According to the company this channel will be free of charge for all customers across the UK.
This means no subscriptions, log in or fees will be required for one to access this channel.
According to the company’s website the 10,000+ movies, documentaries and series are already available in the platform for customers in the UK who would wish to access the channel during these difficulty times when most countries are under lockdowns and quarantines.
The Roku channel will be available for those using the Roku streaming player and it will be having movies including; ‘Ultimate force’ ‘Get Carter’ ‘Skins’ and popular Britain series ‘Homes under the Hummer’.
Those without the Roku streaming player and would like to access the platform, will have to do so by using Sky Q box, Roku TV or via pay TV firm NOW TV device.
Vice President of programming at Roku, Rob Holmes, said there was a possibility of adding video on demand services like Netflix and Disney+ on the platform.
“Ad-supported viewing is one of the fastest-growing categories on our platform and we are excited to meet the consumer demand for free TV,” said Holmes.
Additionally, Holmes said connected TV services maybe the way to go at the moment since many are now staying at home, he was also hopeful it might turn out to be a great opportunity in the long term.
“If anything, all of this time at home streaming is only going to accelerate that trend, and to be a place where advertisers can reach those audiences that are leaving linear television and becoming streaming only, or streaming dominant, is a great opportunity long term,” added Holmes.