Alphabet Inc (NASDAQ:GOOGL) is doing all within its means to maintains its business leadership. The Google Cloud management team is determined to spark a significant business transformation. It has lately been seen to channel its efforts to some particular enterprise verticals’ including manufacturing and health care. The other segments are life science, energy, and financial services.
The situation at Amazon
Google has also seen the retail segment as one of its most lucrative segments. It has been following on how Amazon.com, Inc (NASDAQ:AMZN) has been conducting its business affairs. Amazon’s business competitors seem to be ramping up their business operations. A large number is now turning to conduct their services on clouds that don’t belong to AWS.
Google must have made a big statement by conducting one of its largest retail events, known as the NRF 2020. The business guru has conducted a series of updates to its service delivery to favor retailers. Businesses such as Kohl’s, France’s Carrefour, and Lowe’s are set to benefit a great deal.
Leading services and their importance
The announcements today are targeted and rather particular. Some of the areas that the company has highlighted include Google Cloud API Management for Retail. This one has the backing of the Apigee. The other one is the Google Cloud Anthos for Retail, and this one is meant to serve retailers who are interested in the modernization of their store operations. Such businesses usually take the idea of making infrastructure improvements with utmost seriousness.
The other major area is the Google Cloud Search for Retail, and its major driving force is the Google Search. One remarkable attribute of Google search is the promise to avail better product search results that will work for the good of the retailers.
Google also outlines that it has plans underway to expand its customer program segments. One of these is the Retail Acceleration Program.
The other plan has to do with the company’s focus on its white-glove Customer Reliability Engineering service. This happens to be a service focusing specifically on simplifying matters for customers. They could, for instance, manage peak shopping days rather in a better way as well as make other important plans.