Target Corporation (NYSE:TGT) is unveiling an innovative brand – All In Motion this month. The company expects to generate sales of $1 billion in 2020. It has designed a new brand that focuses on inclusivity and sustainability. The new brand is available in a variety of sizes to suit different body sizes.
A challenge to Adidas, Nike, and Under Armour
Target’s new launch poses a challenge to established players like Adidas, Nike, and Under Armour. General Merchandise Manager (Apparel and accessories) and Senior Vice President of Target, Jill Sando, said the company has introduced a newly designed brand that boasts quality and trust for the entire family at affordable rates. It is on the backdrop of spending valuable time interviewing and observing over 15,000 kids, women, and men and understanding their preferences for quality and trusted apparel.
Collections under $40
The innovative collections are under $40. However, Target offers a collection of apparel in the range of $3.99 and $69.99. The customers can buy new collections under All in Motion from its online stores on January 17, 2020. Its physical store will begin the sales of new collections that include leggings, sports bras, yoga mats, and hand weights from January 24, 2020. All the activewear and sportswear is designed using unique quality and durable fabrics.
Comfort is the motive
Customers are looking for comfort and performance, whether engaged in yoga or a third marathon. All in Motion is designed considering key attributes like odor control, UPF50+ protection, water-resistant, and wicking, thumbholes in sleeves, and secure zip pockets that you observe in premium wear. Target has engaged internal fit specialists to engineer the bras for beautiful women.
The customers like you will enjoy the inclusivity with items such as apparel in premium fabrics in various sizes that include XS-XXL for children, S-3X for men, and XS-4X for women, curvy contour leggings.
Targets gains market share
Target is gaining market share from its peer Kohl is losing in women’s apparel. Kohl has reported a drop of 0.2% in-store sales during the holiday season. According to Cowen and Jeffries, retailers prefer Target for women’s wear. According to Jeffrey, Target will continue its winning streak at the cost of Kohls.