With the advent of the latest technologies and new high-resolution screens, tech companies such as Alphabet Inc (NASDAQ:GOOGL), Apple Inc. (NASDAQ:AAPL), and Facebook, Inc. (NASDAQ:FB) has created their fonts. One can easily differentiate an I and W on the new high-resolution screen. The availability of innovative tools to create custom fonts has allowed the companies to experiment with new fonts.
Fonts looked same on computer screen and typewriter
In the initial days say in the 1980s, the fonts on the computer screen and a typewriter looked almost the same. They occupy the same space irrespective of the letter height and width. But tech companies such as Apple have revolutionized the computer industry by designing innovative fonts.
The high-resolution screens allow the designers to create innovative fonts with different heights, angles, and widths to address the local needs. Tech companies apply different colors and background effects to create a nice eye feast for the users. Large and small fonts on the same screen allow creating different patterns in a print media like a big A in a word at the start of the paragraph and attractive larger and blinking fonts in the middle of a page.
Evolution of fonts
When personal computer users are using the same fonts at the command line on a normal monitor, Apple has come up with a Mac that uses a graphical user interface (GUI). The company also added innovative features like menus, pointers, windows, typefaces, icons, and scroll bars to users to understand easily. It has created a brand image in Chicago by introducing bold and dark fonts that improve legibility.
Google creates a font for mobile screen
Google has created a font that fits the mobile screen and looks better on a smaller screen in 2015. You may not like the standard Arial font. The Gmail interface uses sans-serif, which has been in use for several years.
Arial’s dominance is coming to an end with Google plans to redesign Gmail. The company will use a new font – Sans, which is just like Futura, for Menus and Roboto for messages in the Gmail. Facebook has introduced a font generator tool to help users to generate fancy fonts. You can select the font from a list of generated fonts and use them in work.