Netflix Inc (NASDAQ:NFLX) has finally disclosed the subscriber count region by region worldwide. It commands a subscriber base of 67.1 million in the US and Canada. The popular streaming service has around 47.4 million subscribers in Europe, Middle East, and Africa.
The third-largest market in Latin America
Netflix holds a subscriber base of 29.4 million in Latin America, its third-largest market. The company has a smaller count of users in the Asia-Pacific at 14.5 million. It records the strongest growth of 53% in Asia-Pacific.
ARPU at $9.29 in Asia-Pacific
Netflix has reported average revenue per user (ARPU) at $9.29 in Asia-Pacific. However, the ARPU is lowest at $8.63 in Latin America. Its ARPU is highest at $13.08 in the US and Canada markets. It receives the second-highest ARPU of $10.4 in EMEA (Europe and the Middle East). According to the available information, Netflix is emerging significantly in Indonesia and India. To improve presence in India, the streaming company is offering affordable plans in the most populous nation.
Netflix faces tough competition
Netflix admitted the stiffest competition in Northern America from players such as Disney+ and Apple. Reed Hastings, Chief Executive Officer, President, and Chairman of Netflix, said the new world begins in November with the entry of Disney+, Apple, and other new players. He further said the company wins the competition going forward by offering the tested and tried content. It has lost the rights on Fleabag, a comedy series, to Amazon. The company expects the entry of Peacock streaming service by NBCUniversal after a few months.
Apple and Walt Disney introduced D2C (Direct to consumer) services in November 2019. Warner Media of AT&T will launch HBO Max, its new streaming service, in 2020. Netflix is also facing pricing pressures with the entry of new players in the streaming service in the US. Its monthly plan in the US is $12.99 when compared to $6.99 of Disney+.
Netflix to focus on original content
To win the competition, Netflix will concentrate on original content. According to the sentiments of investors, Netflix is struggling to win subscribers across the world. Its international downloads increased by 5% year-on-year, the slowest growth when compared to the growth of 21% in August and July.