Facebook Inc. (NASDAQ:FB) and the International Cricket Council have signed an exclusive partnership agreement. The deal will see Facebook become ICC’s main digital contents rights partner for world activities in the Indian subcontinent.
Facebook to be responsible for ICC digital content up to 2023
The company will also be responsible for a range of digital content across the world up to 2023. This will include in-play key moments, match recaps as well as other feature and match content.
The agreement includes the next two men’s World Twenty20 event scheduled for 2020 and 2022. Also, it includes the 50-over World Cup slated for 2023 as well as the World Test championship final that will take place in 2023. The partnership builds on the exceptional digital success witnessed in the 2019 ICC World Cup. The coverage proved that cricket was one of the most-watched sports in the world with the 2019 World Cup netting close to 4.6 billion videos across digital platforms.
Building on the success of 2019 ICC World Cup
ICC CEO Manu Sawhney stated that they were excited to welcome Facebook as part of the world cricket family through the partnership which is ICC’s first. He added that the combination of the world’s largest social media platform and one of the most-watched sports in the world is a huge prospect for cricket.
Sawhney added that the incredible growth in digital consumption witnessed in the ICC World Cup is proof how the sport can connect and engage people across the globe. The CEO said that they received significant interest from different social media platforms who acknowledge the massive reach of the sport.
Vice President and Managing Director of Facebook India, Ajit Mohan stated that they were delighted to enter a partnership with ICC. The company hopes to bring the best cricket moment to Facebook Watch as well as chart the next path of technology-led revolution of cricket. He added that with the company’s platforms the ICC has a remarkable opportunity of leveraging their apps to offer sports as well as onboard new generation fans.